Australian menswear label Fare Well Co. wanted us to shoot their Winter 2014 look book, to promote their new 100% organic cotton sweatshirts and 100% Merino Wool socks. The brief was for natural, relaxed looking imagery in a beautiful, rugged and wild location.
We like Fare Well Co. because they are a social enterprise supporting an ethical and environmentally supply chain - something unheard of in the fashion industry. They donate 100% of profits to 2 amazing causes: Save the Tasmanian Devil and Room to Read. FWC t-shirts are made in Australia, the fabrics in all their garments are organic and arrive without plastic packaging, everything is sweat shop free, and the Merino wool is from non-muelsed sheep.