Australian menswear label Fare Well Co. wanted us to shoot their Winter 2014 look book, to promote their new 100% organic cotton sweatshirts and 100% Merino Wool socks.  The brief was for natural, relaxed looking imagery in a beautiful, rugged and wild location.

We like Fare Well Co. because they are a social enterprise supporting an ethical and environmentally supply chain - something unheard of in the fashion industry.  They donate 100% of profits to 2 amazing causes:  Save the Tasmanian Devil and Room to Read.  FWC t-shirts are made in Australia, the fabrics in all their garments are organic and arrive without plastic packaging, everything is sweat shop free, and the Merino wool is from non-muelsed sheep.

Thanks to Tommy Clune from FiveTwenty Model Management and to Jack for being legends.

www.fare-well-co.com